Storytelling – El Porqué Detrás De Las Relaciones Públicas

Storytelling – El Porqué Detrás De Las Relaciones Públicas

Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el mundo de las relaciones públicas.    […]

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling

Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out ​amongst the competition ​but also build stronger relationships […]

What It Means to Be #PRoud: Celebrating Diverse Voices in Public Relations

What It Means to Be #PRoud: Celebrating Diverse Voices in Public Relations

As the vice president of events and fundraising, I oversee the Regional Conferences that PRSSA endorses each spring. While attending the events in Boston and Chicago as the official delegate from the National Committee, I’m grateful to have taken part in conversations about covering, bringing your most authentic self to work, and educating people of color and allies on how […]

Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling [National Assembly Recap]

Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]

How to Write a Killer Job Application [National Conference Recap]

Session: How to Write a Killer Job Application Presenter: Danny Rubin, vice president, Rubin Communications Group Recap: In this session, we learned ways to make ourselves look better to employers when submitting a job application, cover letter, etc. The session was informative, interesting and engaging, and provided lots of great tips and tricks. Rubin told us about how he began […]