October Monthly Reading Round-Up — Proofreading Tips, Election Content, Apple’s Holiday Forecast, Marketing in the Advocacy Era
October has come to a close, and the PRSSA 2016 National Conference came and went in the blink of an eye. Between professional development sessions, socials and networking opportunities, it was easy to fall behind on current events and industry news this month. In case you missed anything, here are eight interesting articles that were published in October:
10 Proofreading Tips for a Flawless PR Campaign
Author: Mary Walton
Publication: PR Daily
Typos, misspellings and grammatical errors in public relations campaigns are generally unacceptable. Read this article for 10 tips to proofread a campaign to make sure it’s flawless. Tip: When writing PRSSA-related copy, be sure to reference the AP Stylebook and the PRSSA Style Guide.
Sports Content Spikes as Digital and Social Platforms Multiply
Author: Nancy Lazarus
Publication: PRNewser
Before social media, interactions between fans and athletes consisted of signing autographs after a game, but now those relationships have changed. Read this article to see just how those relationships have changed.
Election Content to Earn Audiences’ Votes
Author: Elisha Levingston
Publication: PR Newswire
The presidential election is a week from today, and voters have a decision to make. Social media has played an important role in the 2016 election, allowing candidates to share their messages to large audiences on social platforms. Check out this article for tips on creating your own election content.
The Right Way to Land Your Dream Internship
Author: Kendall Thompson
Publication: Culpwrit
Read this article for a step-by-step list of how to land your dream internship.
Author: Ilyse Liffreing
Publication: PRWeek
The app Vine, launched by Twitter in 2013, will be shut down in the coming months. Read more about Twitter’s decision in this article.
Apple Holiday Forecast Disappoints Given Samsung’s Troubles
Author: Alex Webb
Publication: Bloomberg
Despite the public relations disaster Samsung went through when it issued a recall on its Galaxy Note 7 phones, Apple’s profit predictions are still lower than past months. Find out why in this article.
The New Marketing Mandate for the Advocacy Era
Author: Ken Wincko
Publication: Cision
According to Ken Wincko we have entered the “Era of Advocacy,” where advocacy drives markets. Read this article for tips and tricks on how marketers can influence these markets and deliver continual growth for companies.
Engaging Through Dialogue: How This Public Relations Model Dominates Social Media
Author: Jacques Foul
Publication: Progressions
Read more about how engagement on social media and a two-way dialogue between an organization and its publics are mutually beneficial in this article.
These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at kristarwatson@gmail.com.
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Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.
