Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into the real world. While I […]
After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment and how stories developed. Because […]
For public relations majors, the competition in the job market is fierce. An average of 250 résumés are received for every job posting, and the average recruiter spends only six seconds looking at each résumé before deciding whether it’s worthy of further review. In order to make it to the coveted interview stage and eventually land the perfect job, recruiters […]
The process of applying for jobs can be overwhelming due to the many variables – especially with résumés – that can affect your hiring potential. If you prepare and research in advance, it is much easier to craft a résumé that stands out among the rest. Remember that it’s not all about you On its surface, a résumé is documentation of your professional […]
Every Chapter has them; yet, no Chapter knows exactly what to do with them. They’re the members who attend an occasional meeting but never seem to get further involved. How can you motivate your apathetic members to tap into their potential and make the most of their own membership? It is about showing what you can give to them! To […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
As student interns honing our skills in preparation for our professional career, it is likely that we will experience situations with unethical aspects. We need to know and be comfortable with how to overcome these challenges. Free Flow of Information The free flow of information includes a wide range of issues, such as disclosing yourself to the public, allowing thorough […]
