Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to finally have a career. However, […]
![“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2019/10/collie-1.jpg)
Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing case studies from Edelman, such […]
A room of future industry leaders chatter about their Chapter experiences and Student-run Firm campaigns when Heathere Evans, president of Pivot, Inc., takes hold of the room. Her charisma feeds off the student energy as she dives into her passion. Emotional Leadership is a scientific practice. With repetitive thoughts and mindful thinking, Evans shares that your brain will develop into […]
“Dear Chapter Development” is a new Progressions series modeled after the famous “Dear Abby” advice column. The vice president of Chapter development will answer the most common questions from Chapter presidents and leaders. This is the first article in the series. Dear Chapter Development, I need new ideas for Chapter meetings and events. Do you have any? Every PRSSA Chapter […]
Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]
