The Austin Bombings [National Conference 2018 Session Recap]

The Austin Bombings [National Conference 2018 Session Recap]

Session: A City on the Brink: The Austin Bombings Presenters: David Green, City of Austin Anna Sabana, Austin Police Dept. Angel Flores, Austin Homeland Security & Emergency Management Dept. Lisa Cortinas, City of Austin Recap: David Green, Anna Sabana, Angel Flores and Lisa Cortinas came together to share how they managed the Austin serial bomber in March of 2018. Each of […]

Financial Communications [National Conference 2018 Session Recap]

Financial Communications [National Conference 2018 Session Recap]

Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the session defining public relations versus […]

PR Round-Up: September 2018

PR Round-Up: September 2018

“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, they have also been known […]

Certificate in Principles of Public Relations Propels Recent Grads Forward

I was one of nine recent graduates of New Jersey college/university public relations education programs to earn the new Certificate in Principles of Public Relations offered through the Universal Accreditation Board (UAB) and administered by the Public Relations Society of America (PRSA) in November of 2014. The initiative, launched in 2014, challenges PRSSA members in their senior year (six months […]