Benefits of Working For Your Student-Run Firm

Benefits of Working For Your Student-Run Firm

As public relations student, I’ve spent the last several years working for my university’s student-run public relations firm. Regardless of the number of internships or volunteer work you have done, I highly encourage being a member of your university’s firm. Here are a few reasons why: Gain leadership experience Whether you’re sitting in a classroom or participating in an internship, […]

Setting the Tone of Your Personal Brand: Standing Out in Your Variety of Public Relations

Setting the Tone of Your Personal Brand: Standing Out in Your Variety of Public Relations

Just like students from any other discipline, public relations students are faced with the increasingly difficult task of deciding what to do with their degree. The difference between public relations and other majors is the interdisciplinary nature of our field. With limitless options to be explored, public relations practitioners generally pursue the work lifestyle choices of agency, nonprofit, and corporate. […]

How to Plan an Agency Tour

How to Plan an Agency Tour

Going on agency tours is a fantastic way to expose yourself to local, regional or national businesses in order to get a feel for what life is like post-grad. Fellow Chapter leaders share best practices so you, too, can plan a memorable agency tour for your Chapter: We began planning our agency visit three months ahead of time. There are […]

Top 5 Dating Clichés Applied to PR

Top 5 Dating Clichés Applied to PR

We’ve all experienced the well-intentioned, yet cliché advice our friends and family offer about love and dating. (Not everyone meets his/her soul mate in high school, grandma!) Although rarely true in relationships, many clichés can be applied to effective public relations practices. In honor of Valentine’s Day, we thought it’d be fun to put a little public relations twist on […]

Read Up: Public Relations Blogs Every Student Should Frequent

Read Up: Public Relations Blogs Every Student Should Frequent

As someone enters the world of public relations, it is important to keep up on industry trends, consume media, and always be learning. In a field that is ever-changing, especially in our current digital-mobile era, blogs are a resourceful and convenient way to obtain desired information. Thousands of blogs focusing on media, public relations and marketing exist for those of […]

Interviews Aren’t Just for Jobs: Enhance Your Professional Development with Informational Interviews

Interviews Aren’t Just for Jobs: Enhance Your Professional Development with Informational Interviews

This last year, I’ve made a significant effort to schedule informational interviews with people in my area of interest. In an informational interview, the student leads the show. It’s an ideal opportunity to ask questions, make connections and build relationships.  I always look forward to these meetings because I learn something new each time, and they’re an excellent networking opportunity. […]