Public relations professionals can delve into many different areas of the industry. College students have the opportunity to further focus their studies by adding minors to their education, which can help craft greater knowledge both personally and professionally. Minors allow one to explore other areas of interest and link together multiple disciplines. This helps prepare one for a more specialized […]
When I graduated college, I decided to move to Ecuador and teach English for a year with WorldTeach, a nonprofit organization that provides volunteer teachers to meet local needs and promote responsible global citizenship in developing countries. The world is an awfully big place and it was important that I take some time to experience it. Living abroad has pushed […]
Cue the lights, camera and action. Ever wonder what goes on behind the scenes of the the iconic New Year’s Eve ball drop in Times Square? I had the pleasure of talking with Liz Hart, supervising producer of the New Year’s Eve in Times Square Official Live Stream Show with Live X. Hart shared how the show operates and her […]
Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice of DKNY PR Girl on […]
The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards of media opportunities by demonstrating […]
On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications at Providence Hospital; Stella-Monica N. […]
The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question is posed: Was it effective? […]
As public relations majors, having experience is key. Without an internship — or two — under your belt you may find yourself struggling to find a job after graduation. The experiences provided through an internship are invaluable, and oftentimes the skills you build can’t be learned in a classroom. Searching for and securing internships early in your college career will […]
Women make up roughly 70 percent of the public relations workforce, but only account for 30 percent of the top positions within the industry, according to The Holmes Report. As an undergraduate student, I knew I wanted to be a part of the 30 percent. Therefore, I did all I could to position myself as the most well-rounded candidate when […]
The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]
