I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college and realized that traditional journalism […]
Clubs and organizations are forums where students have the ability to nurture their public relations skills. Different clubs and organizations provide students the opportunity to become involved in areas that interest them. For example, a student wildlife club in college facilitates the interests of students that have a passion for nature. Eventually, students can establish soft skills and develop their […]
Only weeks ago, nearly six million viewers tuned in for the 2017 season premiere of “The Bachelorette,” on ABC. Nearly six million viewers watched as the beloved Rachel Lindsay met 31 suitors – one of whom could be her future husband. I am not ashamed to say: I love watching “The Bachelor” and “The Bachelorette.” My friends make fun of […]
School, internships, friends, family and life are not always easy and often must to choose between the difficult path or the easy one. Most would choose what is easy because it requires less time and effort — but where is the reward in that? Oftentimes people will tell you to choose the easy way because, well, it’s easy. They will […]
The PRSSA National Conference is one of the best ways to enhance your education, broaden your professional network and launch your career. This year, the Conference will be in Boston Oct. 6-10. The first thing you can do to take advantage of all the Conference has to offer is register by Sept. 8. You can also make the most of […]
Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes into play. In essence, social […]
As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]
Jordan Paquet spends his weeks near a fjord at the Oslo-based headquarters of Helly Hansen, a clothing brand widely known for their technical sailing, performance skiing and premium workwear lines, working on the global marketing team. His weekends are often spent in the mountains or exploring his natural surroundings in Norway and he believes he’s found the perfect work-life balance. […]
Thousands of public relations graduates hit the workforce after graduation every spring with internships, writing experience, 4.0 GPAs and volunteer experience neatly organized on their resume as it is sent it out to dozens of potential employers. Once you’ve landed that first job, how can you ensure your own success? Professionals in the field offer their advice to guide future […]
Thank you to everyone who participated in our #StandOutInPR Twitter chat. Specifically, we’d like to thank our co-hosts Katherine Morales, APR, Kathy Rennie, APR, and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — #StandOutInPR” on Storify]
