Betsy Day

Betsy Day

With March being National Women’s Month, Samford University’s PRSSA Chapter will be showcasing and honoring the wonderful women of public relations. One woman in particular sticks out to us. Betsy Plank, or shall I say “The First Lady of public relations,” hits close to home as she was a graduate from the University of Alabama. Also, the Plank Center in […]

A Seat at the Table and a Chance to Speak

A Seat at the Table and a Chance to Speak

As an aspiring Communications professional and a woman of color, I have undoubtedly had a different experience trying to break into the public relations industry. I personally understand the importance of fair representation and strive to be a part of the continued effort to diversify the industry through acts of inclusion. It is especially important to have diversity on all […]

“PRedict Your Future” With the Chicago PRSSA Chapters

“PRedict Your Future” With the Chicago PRSSA Chapters

Columbia College Chicago, DePaul University and Loyola University Chicago Chapters of PRSSA have joined forces to bring together two days of awe-inspiring events for students across the nation! “PRedict the Future” was made by students for students who are driven to be leaders of the public relations industry. The three schools are coming together for a feat that is the […]

Ring In the New Year with Resolutions and Regional Conferences

Ring In the New Year with Resolutions and Regional Conferences

There are a number of opportunities to advance your education, broaden your network and launch your career with the Public Relations Student Society of America, and there’s no better time to seize the benefits of your membership than with the start of a new year. If your resolutions include focusing on professional growth and networking in 2019, our Regional Conferences […]

Public Relations and Influencers – Name a More Iconic Duo

Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]

Invention in PR

Invention in PR

Public relations has earned its seat at the decision-making table. But another meeting happened before we got here and we probably weren’t invited. Each time a public relations team readies itself for a launch, the product has already been determined, developed and maybe even packaged before we’re brought in. Sometimes public relations helps inform certain features but we rarely make […]