In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]
The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign. This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]
As corporate and agency professionals slowly return back to the office, many students have been given the option to work virtually or hybrid in their internships. When sitting behind a Zoom screen (as opposed to that face-to-face work) it may be challenging to connect with your colleagues and show off your personality. Here are seven ways to stand out in […]
Remember when you played on your high school football, basketball or golf team? Can you still see that incredible pass or shot that had everyone in your school talking about you? That’s when you knew that sports were your calling, but are they still? Maybe your practice schedule has changed from hours of running or hitting on the range to […]
For many public relations students, it’s hard to find the time to be creative with such a busy schedule. PR students spend their time just trying to get work done rather than figuring out how to do better work. I’ve found that many successful PR majors invest their time in other opportunities in addition to coursework, quickly filling up their […]
In my hometown of Red Bank, New Jersey, there is mainly one industry that will hire you at the age of 16, and that is the restaurant industry. Each day, hundreds of high school students from my town would leave right after their last period class to go to their restaurant job as a host or a busser, which started […]
This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? The Hofstra PRSSA 2022 District Conference, “Roadmap to Success,” will take place on April 22–23. While the past year has been rocky […]
Hi, I’m Samantha Spinale and yes, you read that right — I began working for my dream company at just 17 years old. For as long as I can remember, I wanted to work in sports. I grew up in Cleveland, Ohio, raised by a sport-loving family. At any point in the day, either the Cleveland Cavaliers, Cleveland Browns, Columbus […]
The only way Hollywood and the entertainment industry evolve and reflect the society that we live in today is by embracing diversity. As public relations professionals, it is important we pay attention to diversity issues in the media now and in the future. Seeing how representation and diversity can make a difference in the media is just the start. On […]
This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? In a world that is constantly changing, one key ability that stays constant is being a leader. But what does that involve? […]
