Go Vote! We’ve all heard and seen that saying before, whether it is in the news or on a poster in the grocery store. In the past few years, we have probably seen it most on our Instagram and Twitter feeds. Voting initiatives have become an incredibly popular campaign. Most of these organizations use social media as their number one […]
It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
Studying abroad is filled with incredible opportunities and benefits that last a lifetime. Some of these include new experiences, diving deep into a different culture, and even grasping another language. When I embarked on my first journey abroad in Spain, these benefits were so evident. However, I realized that studying abroad not only shaped me into a more well-balanced individual, […]
ABOUT THE VP OF DIGITAL COMMUNICATIONS What does the vice president of digital communications do? My role as vice president of digital communications is to create content for PRSSA National across all digital channels such as Instagram, Facebook, Twitter and LinkedIn. I collaborate with PRSA and other National Committee members to create graphics and post copy for all social media […]
ABOUT THE VP OF CHAPTER DEVELOPMENT: What does the vice president of chapter development do? As the vice president of Chapter development, I handle outreach to the PRSSA Chapters. I lead the the District Ambassadors, who help promote PRSSA events, share updates from PRSSA National, and support Chapters in various ways. I also lead the Community Service Initiative, where I […]
ABOUT THE VP OF EVENTS AND FUNDRAISING What does the vice president of events and fundraising do? As the vice president of events and fundraising, I advise Chapters and members on anything related to events, fundraising, and sponsorship. This is done through meetings, handbooks, social media content, Progressions articles, and more. I am also responsible for recruiting, selecting, and helping […]
DePaul University and Columbia College Chicago’s PRSSA Chapters are thrilled to announce the highly anticipated 2023 Midwest District Conference: PR eLevated. The conference will take place in person on March 2–3, 2023. Chicago’s “L” trains are like the veins of the city, pumping life and energy into every neighborhood by connecting people and communities like blood cells to the heart. […]
The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
