As future public relations professionals, there are some things we just can’t live without: endless cups of coffee, stylish business attire, the latest technology gadgets…the list goes on. If you haven’t already made your holiday wish list yet, be sure to add some of these PR-related items to it. GALS 1. Morning Mug by Damian O’Sullivan As we all know, […]
Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]
As we all celebrate Thanksgiving today, PRSSA Chapter members, 2013-14 National Committee members and PRSSA alumni share what they are thankful for in the public relations industry. [quote]I’m thankful for the enthusiasm that surrounds PRSSA. So many in this Society are not only passionate about their own development but are also passionate about the growth of their Chapter. PRSSA members […]
Who you know is a key factor in a successful job search. We know this due to the immense amount of professional development content that circulates the internet. The majority of articles and blog posts discuss the dos-and-don’ts of networking and ways to expand a professional network, among other topics. Research also shows that up to 80 percent of the […]
The secret doesn’t lie in a nifty app that blocks your access to distractions. It doesn’t lie in your ability to focus hardcore during the week preceding finals. Nor does it lie in your intense all-nighters, complete with sugary energy drinks and a plethora of tasty snacks. The secret to staying productive during finals week—and beyond—lies in establishing habits that […]
In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have taken advantage of trending social […]
It is humbling to look around the room and realize that you are a decade older than most of your classmates. Being older is intimidating, but I have learned that my age offers a perspective that many of my classmates do not have. Below are some of the things I learned as a 30-something college student that apply to students […]
Social media brings people together. While we use it in our daily lives to stay connected with family and friends, we also can use it as a digital tool for networking within the public relations industry. Here are a few ways to start using social media to build your network: Follow up after meeting. Make the connection, exchange business cards […]
As a new professional, I never expected to start a business. In fact, the mere thought was terrifying. I knew I still needed to prove my worth in the industry and was worried what seasoned professionals would think of a new graduate trying to squeeze yet another company into the market. As I gave myself a chance to consider the […]
Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]
