Practicing Media Relations: Building Relationships with Your Campus Newspaper

We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s a lot to write about […]

City Series: Public Relations Industry Booming in the Silicon Hills of Austin

When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest (SXSW), “Austin City Limits” (ACL), […]