Session: State of the Society Address Presenter: Emma Finkbeiner, PRSSA 2016–2017 National President; Joe Truncale, CEO, PRSA Recap: PRSSA is striving to grow, which is why our goals are the key to success in every Chapter. PRSSA’s new goals include reputation, thoughtful leadership and service. While you might think these goals are just phrases, they lead to significant numbers, successful […]
In the third installment of the “Life After College” webinar series, Ray Kotcher, Fellow PRSA, senior partner and chairman at Ketchum, facilitated a conversation with Ron Culp, Fellow PRSA, professional director of DePaul University’s public relations and advertising graduate program. The conversation centered on how to build a strong LinkedIn profile to complement your resume when you begin the job […]
Thank you to everyone who participated in our Mentorship Twitter chat. Specifically, we’d like to thank our co-hosts Brian Price (tweeting from @BrianDPrice) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — Mentorship” on Storify]
Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]
As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]
Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this position, she worked as a […]
Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career Services Sarah Dougherty Recap: Trust […]
Thank you to everyone who participated in our Work-Life Balance Twitter chat. Specifically, we’d like to thank our co-hosts Immediate Past President Laura Fooks (formerly known as Laura Daronatsy and tweeting from @lauradaronatsy) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “April […]
As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong writing skills guided them to […]
Ohio University may be home to a top journalism school, PRSSA Chapter and Student-run Firm, but it’s not home to a large city. When students move in, we double the population of Athens, Ohio. However, our Chapter members still manage to gain public relations experience even though we live in a quintessential Midwest college town. Below are some tips to […]
