My blog post this month is a State of the Society address – updates about PRSSA and guidance on how we can actively work to advance the long-term growth of our Society. FACT: Although increasing, less than 10 percent of members apply for PRSSA scholarships and awards During the next couple of months, educate your Chapter members on the benefits […]
So you followed the recruitment tips, and your Chapter is full of new members. Now what? While increasing membership is good, getting members actively involved in your Chapter is even better. Here are the “AEIOUs” of getting your members involved: Ask for Opinions If your meetings usually involve the executive board talking at the general membership, try making it more […]
As an organization with more than 10,000 members and more than 40 years history, PRSSA offers countless benefits and resources, some that members may not fully know or understand. If you have a PRSSA question, below are four ways you can find the answer: Ask Chapter Leaders First Whether you are a returning or new member of PRSSA, your Chapter […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
Approximately one-third of all PRSSA Chapters have student-run firms; their popularity and recognition has drastically increased. National Affiliation and Student-run Firm Awards are just two of the ways that PRSSA recognizes and rewards involved students. Aria Fadakar, former director of Titan PR Group at California State University — Fullerton, shared the firm’s experience and influence on a branding campaign. A […]
