After interning at an 80-employee office of Weber Shandwick and now working as an account coordinator at small agency Nyhus Communications, people have asked me what the differences are between careers in small and large agency work. I spoke in April on this topic during the “Day in the Life of a PR Professional” of Puget Sound PRSA‘s Jumpstart event. […]
What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This first step is to know […]
You created a student-run firm. You have a solid infrastructure within the firm, including a mission statement and position breakdown. You have set clients and from them great case studies of how to run a firm. But, you have no idea how to take your firm to the next level. By applying for National Affiliation your student-run firm has the […]
You are standing by yourself in an elevator at the PRSSA 2011 National Conference when the doors open and a lone man walks in next to you. You immediately recognize him as one of the Conference keynote speakers. You have about two minutes to make an impression. If you try too hard, you will make a fool out of yourself. […]
When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]
At work, you never get another first impression and your appearance can say more than your vocal chords. When attire calls for business casual, follow these tips to make sure you do not appear “business confused” to employers. How do you decide what is appropriate in the workplace? What common dress mistakes do you see frequently? This is a guest […]
You attend various PRSA meetings, conferences and professional networking events all the time. You exchange business cards with the professionals you meet. You follow up with them via email. Could it be possible you’re just “going through the motions”? Do you ever feel like everything you do is simply not enough for professional development? Follow these tips to improve your […]
As you may know, there are a thousand different directions a career in public relations in an agency may take you, and 100 different tasks you may do throughout the week. For me, working for the world’s largest independent public relations agency, Edelman Public Relations, no two days are ever the same. For starters, I work for some of the […]
PRQuickStart.org provides new public relations professionals with an overview of the field. It is a series of three online courses that explain the discipline, provide insight into what public relations jobs are like today and offer media relations advice. It is a resource provided by the Council of Public Relations Firms and PRSA, making it a reliable source from current […]
