It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]
Every year, PRSSA members from around the country gather to share ideas in Chapter Officer Sessions, participate in Leadership Training Sessions and make important decisions about the future of our Society by participating in the annual National Assembly. This year’s event was held from April 4-7 in Albuquerque, NM. We asked on Twitter what you learned from attending National Assembly. […]
It sometimes surprises me that classes that seem at first glance to not relate to public relations can provide us critical skills and insights that can help us become better in our field. While there may be many class subjects that help you in this regard, I am going to recommend three. These three subjects can be of great benefit […]
During her time as a member of the PRSSA Chapter at Indiana University Bloomington and the 2011-2012 FORUM Editor-in-Chief, Amy Bishop won many awards and scholarships. The following are her tips for submissions to win awards and scholarships in a Q&A format. Q: What awards did you receive while in PRSSA? A: The Stephen D. Pisinski Memorial Scholarship, the Betsy Plank/PRSSA […]
Public relations practitioners are faced with dilemmas on a daily basis. Choices must be made to determine what medium will be most effective to disseminate a message, or what strategy of crisis management to initiate after an incident. Decisions go beyond strictly business and stray into the areas of ethics and moral decisions. Good public relations practitioners strive to conduct […]
It’s our nature in this day and age to immediately be critical of new forms of social communication. I’ve been part of that group at times. I criticized Foursquare and I didn’t see the immediate value of Google+. Even MySpace is back in the picture, with some still blasting it. One of the things we need to realize is that […]
From April 4-7, representatives from PRSSA Chapters around the country will arrive in Albuquerque for the PRSSA 2013 National Assembly – marking the first time in more than 10 years that PRSSA has held a national event in New Mexico. At Assembly, new and upcoming leaders from Chapters big and small gather to participate in programming to support Chapter officers, […]
In the past, a hard copy of your résumé may have been enough to get your dream position; now, employers want more. With all of today’s advances in technology, students are able to not only provide a detailed résumé of their achievements, but also an online portfolio that can showcase some of their finest work. Online portfolios allow future employees […]
Welcome to 2013! As we start a new semester here are some tips to kick off a successful 2013 for your leaders, members and Chapters: Plan to attend National Assembly Every Chapter should send one delegate to the PRSSA 2013 National Assembly to vote on bylaw changes and elect the 2013-2014 National Committee. This person’s hotel and registration costs are […]
Multi-tasking is often an expectation for the average university student. Many of us are full-time students, part-time workers, members of various organizations or athletic teams and try our best to have a social life on top of that. Throw in an internship or graduate school to think about and “in over your head” becomes more than just a cliché expression, […]
