One of the goals of PRSSA is not only to cultivate the next generation of leaders, but also breed new ones. Some people go through college not knowing what they want to do until mid-way through their junior year. Others have an idea, but aren’t sure of the opportunities that are available to them. When you realize what your calling […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
![A Taste of PR: Corporate Communication to Consumers [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC09306.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]
Being a first-time visitor to Philadelphia or even a rookie attendee of the PRSSA 2013 National Conference (or both) can be very intimidating. From city crosswalks to meeting industry titans face-to-face, it can all seem overwhelming. The Conference Committee is here to help and has put together a list of a few friendly reminders and tips about making it in […]
“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]
Editor’s Note: To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. More information also can be found in the PRSA/PRSSA Relationship Manual. One of the greatest benefits of being a member of PRSSA is the relationship we […]
As public relations students, we’ve heard the phrase “get involved” a million times. However, the real challenge is not just listening to those words, but actually acting upon them. With the PRSSA 2013 National Conference right around the corner, there is no better time to get involved, and no matter your position in your Chapter — whether it be Chapter […]
We all know learning doesn’t just happen in the classroom. And similarly, learning doesn’t just happen by interning. Becoming a young, successful professional requires a combination of things, including learning from experienced professionals. As a nod to PRSA/PRSSA Relationship Month, here are a few ways you should consider expanding your network to grow and learn as a future public relations […]
Editor’s Note: To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. More information can also be found in the PRSA/PRSSA Relationship Manual. As public relations students, it is important for us to develop meaningful relationships with seasoned […]
Applying for Chapter awards should never be an intimidating process. Since chartered in 2010, the Utah Valley University (UVU) PRSSA Chapter has developed a formula for Chapter success, which has led UVU PRSSA to earn three Star Chapter Awards for the last three years running. This guide can help your Chapter earn its next — or first — Star Chapter […]
