Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]
Who you know is a key factor in a successful job search. We know this due to the immense amount of professional development content that circulates the internet. The majority of articles and blog posts discuss the dos-and-don’ts of networking and ways to expand a professional network, among other topics. Research also shows that up to 80 percent of the […]
The secret doesn’t lie in a nifty app that blocks your access to distractions. It doesn’t lie in your ability to focus hardcore during the week preceding finals. Nor does it lie in your intense all-nighters, complete with sugary energy drinks and a plethora of tasty snacks. The secret to staying productive during finals week—and beyond—lies in establishing habits that […]
It is humbling to look around the room and realize that you are a decade older than most of your classmates. Being older is intimidating, but I have learned that my age offers a perspective that many of my classmates do not have. Below are some of the things I learned as a 30-something college student that apply to students […]
When I was applying for jobs, I knew my professional development would greatly influence where I would end up. I loved my experiences with PRSSA and the opportunities the Society gave me, from friendships to connections to learning more about the profession. When you graduate, your professional development journey doesn’t end—it continues. By taking advantage of PRSA’s Associate Membership and the New Professionals […]
One of the goals of PRSSA is not only to cultivate the next generation of leaders, but also breed new ones. Some people go through college not knowing what they want to do until mid-way through their junior year. Others have an idea, but aren’t sure of the opportunities that are available to them. When you realize what your calling […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
![A Taste of PR: Corporate Communication to Consumers [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC09306.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]
Being a first-time visitor to Philadelphia or even a rookie attendee of the PRSSA 2013 National Conference (or both) can be very intimidating. From city crosswalks to meeting industry titans face-to-face, it can all seem overwhelming. The Conference Committee is here to help and has put together a list of a few friendly reminders and tips about making it in […]
“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]
