Since 2006, PRSSA has provided an opportunity for college students interested in public relations, but without a university Chapter, to join the Affiliate program. Through Affiliate membership, students gain access to numerous benefits enjoyed by Chapter members. If you are a current Affiliate or considering joining PRSSA, here are some tips to make the most of your membership: Build your […]
Due to the competitive nature of finding a job, students are at times subjected to unreasonable internship work environments. As students, we may not realize how valuable we are and find ourselves in positions that we are advised to avoid. I interned at a startup product marketing and public relations company where I learned a lot, but the organization valued […]
Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]
Who you know is a key factor in a successful job search. We know this due to the immense amount of professional development content that circulates the internet. The majority of articles and blog posts discuss the dos-and-don’ts of networking and ways to expand a professional network, among other topics. Research also shows that up to 80 percent of the […]
The secret doesn’t lie in a nifty app that blocks your access to distractions. It doesn’t lie in your ability to focus hardcore during the week preceding finals. Nor does it lie in your intense all-nighters, complete with sugary energy drinks and a plethora of tasty snacks. The secret to staying productive during finals week—and beyond—lies in establishing habits that […]
It is humbling to look around the room and realize that you are a decade older than most of your classmates. Being older is intimidating, but I have learned that my age offers a perspective that many of my classmates do not have. Below are some of the things I learned as a 30-something college student that apply to students […]
When I was applying for jobs, I knew my professional development would greatly influence where I would end up. I loved my experiences with PRSSA and the opportunities the Society gave me, from friendships to connections to learning more about the profession. When you graduate, your professional development journey doesn’t end—it continues. By taking advantage of PRSA’s Associate Membership and the New Professionals […]
One of the goals of PRSSA is not only to cultivate the next generation of leaders, but also breed new ones. Some people go through college not knowing what they want to do until mid-way through their junior year. Others have an idea, but aren’t sure of the opportunities that are available to them. When you realize what your calling […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
![A Taste of PR: Corporate Communication to Consumers [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC09306.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]
