Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the responsibility to be prepared for […]
Thank you to everyone who participated in our 2015 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, the National Conference Committee (tweeting from @prssanc) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “National Conference Twitter Chat […]
The PRSSA 2015 National Conference is less than a month away and I’m practically counting down the days. The two PRSSA events I’ve attended previously, a Regional Conference and Leadership Rally, have been fantastic. I took countless pages of notes, learned about the opportunities within the organization and became even more excited about starting my career—which to be honest, I […]
One can never underestimate the importance of attending professional conferences. While it’s easy to jump to the conclusion that conferences are made up of typical professionals wearing the same grey suit, uncomfortable rooms and monotone speakers, we should never assume the cons outweigh the pros. As someone who has never attended a PRSSA National Conference but has engaged in his […]
As young professionals entering the workforce, we may soon be forced to make the dreaded decision of what to do when a boss asks us to do something unethical. I know it’s easy to say, “This won’t happen to me.” But it might. And if it does, you need to be ready to react appropriately while following your own ethical […]
Design surrounds us and helps us communicate. Forbes listed graphic design right after social media on its list of the Top 10 Best Freelance Careers. Being in the public relations profession, design is one of the most important skills to have. You never know when your boss will ask you to resize an image or to design an advertisement. As a graphic design […]
This is Part II of “Intern Talk: A Peek Behind the PR Recruitment Curtain,” a two-part series for Progressions. In last week’s “Intern Talk,” Christine Godbey, human resource specialist for Ketchum/Zocalo Group, shared her answers to questions regarding public relations recruiting. This week, she has even more answers to your biggest recruitment questions to help you prepare for your next […]
Have you ever wondered what was going through the head of a public relations recruiter while searching for an internship or job? Now is your chance to get answers directly from a professional who spends her days recruiting talent for a Chicago public relations agency. Christine Godbey, human resource specialist for Ketchum/Zocalo Group, shared her thoughts on frequently asked questions. […]
As the most popular social network for job-seekers and professionals, LinkedIn can be fairly confusing, and there’s not much help available through the site. Worry not—below are some of the best tips to ensure your profile is as visible and searchable as possible. How to optimize your profile 1. Customize your URL Rather than having a complex URL full of […]
School’s out for summer, and you’re ready to dive into (or may have already started!) a summer public relations internship. Start the experience right with these tips from current and former PRSSA members from across the country. Don’t be afraid to ask questions Starting a new internship can be intimidating, but you’re not expected to know everything about the company […]
