2021 was an amazing year for PR and marketing campaigns. As brands were continuing to regain lost revenue from the COVID-19 pandemic, they had to figure out ways to creatively engage the consumer. Many of these brands turned to public relations to gain extraordinary, earned media coverage that increased their lost exposure and consumer base during the beginning of the […]
June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing concerns surrounding COVID-19 and two […]
Getting into college? Lori Loughlin says “You got it, dude!” Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. Despite the two girls having […]
Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of the day was Pampers. The […]
January was a very busy month in the public relations world. But to start off, we would like to pay homage to Southwest founder and CEO, Herb Kelleher, who passed away on Jan. 3, 2019. Kelleher started the business with a bang, and a phenomenal public relations stunt, fighting a copyright claim with an arm-wrestling match. Read about it here. […]
Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn’t started yet but there’s already been enough to talk about. Urban Meyer, The Ohio State University’s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse by a member of his […]
The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. Elon Musk and the 2018 Cave Rescue What happened? On June 23, a Thai soccer team of 12 young boys (ages 13-16) and their coach started exploring caves in Northern Thailand. Due to monsoon season, the cave flooded, trapping the team. […]
