As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]
Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]
Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]
On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled “drivers license.” As of January 12, the song made it to the top of iTunes’ charts, beating out “Lonely” by Justin Bieber and “Blinding Lights” by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past […]
