Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]

The Power of Self According to Matt Prince

The Power of Self According to Matt Prince

Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, self-employment and self-care. Self-identity is […]

Your Brand, Your Story: The Importance of Personal Branding

Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you as a professional? The idea […]