Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It’s what people say about you when you’re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking about your career. Here are […]
“Tell me about yourself.” Who knew four little words could be so intimidating? It seems so simple, yet no one ever knows the best way to respond. If you’ve been struggling to find the perfect answer to this daunting question, don’t worry. You are not alone. I, too, have found myself stumped, scrolling through interview TikTok hoping someone would enlighten […]
When applying for a new job in public relations, employers will often note that they accept an optional portfolio. Whether your portfolio is a personal website, blog or even a social media page, it will leave a great impression with your future employer. Having a website, aside from all the other components of your application, is a great place to […]
In present day, it appears everything has gone digital, and that includes portfolios. We are doing away with bringing in physical copies of our work to potential employers and, instead, showing them our work digitally or what we have done on the Internet. When making a digital portfolio, it is important for it to stand out and look very professional. […]
First and foremost, breathe. We’re living during a time in which the world, in many ways, has turned upside down. As a young professional and recent college graduate, I am overwhelmed by case numbers and a career that has not started off the way that I planned. But what I’ve learned during this time can be expressed in a quote […]
Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, self-employment and self-care. Self-identity is […]
A room full of uplifting, inspiring professionals greeted me upon arrival at the PRSSA National Assembly held in Portland, Oregon. Four days later, I flew back to Columbus, Ohio with dozens of contacts, new friends, an overflowing file of creative ideas and the knowledge that indeed, I’m in the right place and this is the right time. Student leaders from […]
To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional world. As you navigate your […]
Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you as a professional? The idea […]
Just like any healthy relationship, it takes strong communication to make people aware of who you are and what you’re about. What’s your relationship status with your personal brand? If you’re checking the “it’s complicated” box, you’re not alone. Your personal brand is complicated to deal with, both internally and externally. But in order to establish a healthy relationship between […]
