As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]
For members currently without full-time work and seniors fearful of the economy, take heart – there is a silver lining to unemployment. I’m living it. If you’re like me, you’re passionate about one communications niche. After interning for the Philadelphia Flyers, experiencing the rush of working the Stanley Cup Final and, as a result, recognizing my passion for the hockey […]
