It’s another family gathering. The aunts, uncles and grandparents are all asking the same questions: How’s school? Are you interning? What’s your major again? Will you find a job? What do you want to do after graduation? Are you excited about what you’re doing? With all of these questions, it’s easy to get overwhelmed and to lose sight of why […]
Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]
As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong writing skills guided them to […]
The Public Affairs and Government (PAG) Section of PRSA provides training and resources relevant to communicators in all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. This Sections Series article was compiled by Gary Bridgens […]
Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that perfect latte design?), that is […]
This post is part of a series of “Lives of New Professionals” guest posts for Progressions. New to the working world or preparing to make the leap from public relations student to professional? Besides joining PRSA’s New Professionals Section, there are several ways to make the transition seamless, exciting…and even gutsy. To get gutsy, you need to step outside your […]
Your personal brand is the surest way to set yourself apart in a world of sameness. It’s a way for you to turn your passion into your career and portray yourself in a unique light. A strong personal brand can even be the defining factor that helps you land your dream job. Here are a few things to keep in […]
Have you ever tried something new that changed the way you think about things? About a year ago, a friend invited me to go swing dancing. I always try to be open to new things, and this was no exception. Sure enough, I liked it so much that I started teaching classes a few months later. I’ve found that swing […]
Nearly 150 students attended Boston University’s Regional Activity, “PR Advanced: Be the Change,” and inspired themselves to be the change in the public relations field. Attendees heard from amazing speakers at companies such as IBM and MTV, and agencies such as APCO Worldwide and Burson-Marsteller. First Keynote — Jon Iwata, Senior Vice President of Marketing and Communications at IBM The […]
As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]
