A Newbie’s Approach to a Student-Run Firm

The University of North Texas PRSSA Chapter launched its first student-run firm this semester under the direction of Lizzie Smithson (@Lizonomics). Beginning a firm from scratch requires patience, commitment and teamwork. We want to share a few tips that we found helpful with other Chapter leaders who are thinking about or are in the process of establishing a student-run firm. […]

What’s Your Take on the H.P. Case?

On August 9, 2010, The New York Times published an article discussing allegations that Hewlett-Packard CEO Mark V. Hurd had sexually harassed a coworker and falsified business expenses. According to the article, the H.P. board of directors turned to their public relations representative, an employee at the APCO public relations firm, for counsel. The practitioner said that “H.P. would endure […]