Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red and broadhead. Lola Red is […]
During my four years in PRSSA, I have attended four National Conferences (Philadelphia, Washington, D.C., Atlanta, Indianapolis), two Leadership Rallies (both in Arizona), three Regional Conferences (Chicago, Detroit, Waynesburg) and two National Assemblies (Portland, Austin). I’m lucky to have seen so many parts of the country and met so many peers and professionals, but for some reason my experiences at […]
Thank you to everyone who participated in our Career Development Month Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Career Services Sarah Dougherty (tweeting from @sarahgdougherty) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “January Twitter Chat […]
Regional Conferences are one of the greatest benefits offered by PRSSA. The experience for hosting an event of that caliber is great for the Chapter, but the perks of attending are even better. Attending Regional Conferences provides unique professional development and networking opportunities. Similar to the PRSSA National Conference, Regional Conferences provide unique insight to the industry. Guest speakers and […]
As communications professionals, we’re sure you’ve heard it before — your network is everything. So, what is a network? By definition, a network is “an interconnected or interrelated chain, group or system.” You likely already know that your network is comprised of the professionals you meet throughout your life at conferences, trainings, happy hours, etc. What you might not have […]
Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individuals. I have often argued that not only are mentors valuable, but a variety of mentors is perhaps the best path to objective, savvy and smart advice for both the good and […]
Do you get anxious when you’re in public? Do you fear meeting new people and imagine the awkward silence, how you’ll end up saying something wrong, or else? Do you prefer to avoid communication and the chance of rejection? If that’s you, you’re not alone. If you’re a bit shy, aren’t a people person, are more of an introvert or […]
There was a time when public relations positions used to be available for almost anybody who wanted them. Few people were sure exactly what public relations was and standards weren’t high. Today, the situation is far different. As public relations has become more enticing to liberal arts students, lawyers, journalists and others, positions have become more competitive Today when an […]
Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice of DKNY PR Girl on […]
This summer I had the rare treat of working down the hall from a public relations great, Pat Ford, vice chairman and chief client officer at Burson-Marsteller. The recipient of the Milestones in Mentoring Legacy Award from the Plank Center for Leadership in Public Relations and recipient of 2016 Institute for Public Relations (IPR) Alexander Hamilton Medal, Mr. Ford knows […]
