Session: “GRowan Pains: Successfully Recruit and Retain Chapter Members” Presenter: Rowan University Recap: Rowan University used videos and skits to show the importance of retaining and growing your Chapter. Chapter leaders should reduce friction between current members to help retain new members. If new members see tension between current members, it will scare them away. Do some research on what […]
Event: Career Tours Organization: Visit Indy Recap: Career Tours are one of my most anticipated events of the PRSSA National Conference, and today was no exception. I had the opportunity to spend a couple hours today networking with Visit Indy Communications Coordinators Morgan Snyder and Lisa Wallace. Visit Indy is a tourism-based public relations organization. Its goal is to bring […]
Thank you to everyone who participated in our 2016 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Coordinator Hannah Riffle (tweeting from @h_riff) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “National Conference Twitter Chat […]
After a long journey from Lima, Peru to Phoenix, Arizona, I had the opportunity to attend the PRSSA 2016 Leadership Rally. Below are five takeaways from this year’s Leadership Rally. Encourage your members to endorse the mission and vision of the organization. As leaders, we always want our members to feel the same enthusiasm and love for the organization as […]
Event: Agency Tours Organization: Edelman Recap: My first morning of the PRSSA 2015 National Conference was spent participating in the agency tours. My agency tour was held at the Edelman Atlanta office in Midtown Atlanta. Edelman was founded in 1952 and is currently the world’s largest independently owned public relations firm. Edelman boasts an incredible client roster spanning across almost […]
Do What You Love and You Will Never Work a Day in Your Life Event: Weather or Not: Making Connections in the Dynamic Media World Presenter: Jim Cantore, Host and Meteorologist, The Weather Channel Recap: When Jim Cantore was in high school, in the event of snow, he would stay up all night to shovel his driveway so that his […]
Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the best pitching strategy, identify the […]
Networking is an important part of any PRSSA Chapter. Networking can take shape in many forms from internal events to attending National Conference. How can you be sure to maximize these opportunities for your members? Make sure to stay organized, follow the guidelines below and utilize the resources already available to you. These resources include alumni, past speakers, connections made […]
Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media […]
