PRSSA offers a multitude of benefits to all its members. Below are five of my favorite benefits for members to take advantage of. 1. Scholarships and grants PRSSA members have access to more than $50,000 worth of scholarships and awards to apply for annually. Scholarships are not only a great way to fund your education, but also a way to […]
Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the workplace. Having intersected in their […]
Session: How to Write a Killer Job Application Presenter: Danny Rubin, vice president, Rubin Communications Group Recap: In this session, we learned ways to make ourselves look better to employers when submitting a job application, cover letter, etc. The session was informative, interesting and engaging, and provided lots of great tips and tricks. Rubin told us about how he began […]
Session: Chapter Development Session: Drake University, “Not the Boss of You: A Guide to Leading Leaders” and Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters” Presenter: Drake University and Ohio University Recap: Drake University spoke about their own Chapter struggles and what it takes to be a good leader. They walked through the three steps of leadership […]
Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason for running. Focused risk can […]
Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how a call from her mother, […]
Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General Session, diversity was also represented […]
Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when they transitioned from school into […]
Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a motive for change. Melangton helped […]
Session: “GRowan Pains: Successfully Recruit and Retain Chapter Members” Presenter: Rowan University Recap: Rowan University used videos and skits to show the importance of retaining and growing your Chapter. Chapter leaders should reduce friction between current members to help retain new members. If new members see tension between current members, it will scare them away. Do some research on what […]
