Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of change. She also mentioned that […]
Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when this question was asked. Conflict […]
Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, leadership ideation activity and discussions. […]
As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride and drive results. I saw […]
One of the best benefits about being a PRSSA member is attending the events; from Leadership Rally to National Conference to Regional Conferences and, of course, National Assembly. While all enhance your PRSSA membership, Assembly gives you the opportunity to have a say in the future of the Society. During my time in PRSSA I attended three National Assemblies in […]
Peer leadership comes with a unique set of challenges. Unlike in the professional world, almost everyone you are leading is within one to four years of your age. At times, you may question your authority to be giving orders or running meetings. The best advice I can offer is to consider yourself a partner — rather than an executive — […]
“Membership starts with you.” That’s the first line of the PRSSA membership guide. After joining PRSSA in 2010, I quickly discovered that statement’s meaning. There were plenty of membership benefits waiting. I just had to take the initiative to access them. Now that I’ve begun my second year on National Committee, the meaning of this statement has changed. I […]
Leadership Rally is a weekend dedicated to helping you learn how to have a successful term as Chapter president and serve your members to the best of your ability. I attended the PRSSA 2013 Leadership Rally and in just three days, I formed relationships, discovered ideas and developed leadership skills that helped serve as the foundation of my term as […]
Thank you to everyone who participated in our March 2014 Twitter Chat, “Planning for Your Chapter’s Success.” Specifically, we’d like to thank our co-hosts PRSSA National Professional Adviser Don Egle, APR, ABC and Vice President of Public Relations Ben Butler (tweeting from the @PRSSANational account) for leading the conversation. Join us on April 15 at 9 p.m. ET for the next […]
As public relations student, I’ve spent the last several years working for my university’s student-run public relations firm. Regardless of the number of internships or volunteer work you have done, I highly encourage being a member of your university’s firm. Here are a few reasons why: Gain leadership experience Whether you’re sitting in a classroom or participating in an internship, […]
