Planning for a year of PRSSA meetings, socials and activities can be difficult. There are many things the Chapter president and executive board need to take into consideration. Don’t forget the following: 1. Consider University Calendar and Events When researching to plan your year, start with your school calendar. Make sure you look at breaks, holidays and other university events […]
I am a “survivor” of the PRSSA Regional Activity, “The Reality of PR: A Survivor’s Guide to the Public Relations World,” hosted by The Pennsylvania State University. Throughout the weekend I picked up the tools to be prepared for the “real world” from the speakers’ perspectives of their various sections in the public relations field. The opening social event involved […]
What if you’re VP of Communications for a children’s toy manufacturer that was just in the news for a distributing a children’s toy with harmful defects. As a PR professional, what would you do? How would you respond? What if one of your co-workers is interacting in social media to promote and praise your company’s product without disclosing his or […]
Below is a guest post from Vice President of Advocacy Janelle Huelsman. In the most recent PRSSA blog post, Nick Lucido writes about a recent ethics scandal involving a public relations firm that allegedly used its interns to post positive reviews on the iTunes app store for its clients. As Nick mentions in the post, the practices described are called […]
In case you missed the uproar this weekend, Techcrunch, a popular technology blog that often reports about bad public relations practices, posted a story that alleges a public relations firm uses its interns to post positive reviews on the iTunes app store for clients. According to Techcrunch, interns monitor message boards and gauge online communities —fairly common for interns working […]
In the past several weeks, some major changes and developments have occurred within the blogosphere. Both of these directly affect public relations in some way, and each problem questions the integrity of the profession. Here are the main points of each argument as well as a glass-half-full perspective of what future blogger relations could look like: New FTC Guidelines — […]
