Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity. […]
College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
![The Future of PR for Events [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.09.27-PM.png)
Session: The Future of PR for Events in a Consolidated Media World Presenter: Brett Cannon, Senior Publicist at SXSW Recap: Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company’s PR efforts across 24 aspects of their Conference planning. South by Southwest is an internationally recognized […]
I’ll admit it — Legally Blonde is one of my guilty pleasures. I often find myself looking to Elle Woods for inspiration; whether it be life in general, fashion and yes, even career. The fictional fashionista-turned-lawyer is a powerhouse and always seems to know what to say and how to act. Elle Woods is also a stellar example of how […]
As a new school year begins, PRSSA’s 312 Chapters in the United States and one in Argentina will have to adjust to new leadership, new visions and new expectations. Whether Chapter President, executive board member or regular member, you will face a learning curve figuring out each person’s leadership style, especially when planning events, hosting meetings and interacting with professionals. […]
