Black History Month Spotlight: Communicating While Black After 2020

Black History Month Spotlight: Communicating While Black After 2020

Black Lives Matter. This should be obvious, yet last spring led to these three words screaming loudly in the consciousness of the United States of America. The country (and the world) was facing a surging coronavirus pandemic, yet we were in the midst of what some called a “second pandemic” — one of racism and the unjust treatment of people […]

Green Marketing Toward Millennials

Green Marketing Toward Millennials

The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors to businesses and organizations that […]

Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, provocative question: Do companies and […]

Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As students, we have discussed these […]