conversation - Progressions

May 29, 2023

Changing the Conversation on Mental Health: Seizing the Awkward

During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]

March 14, 2019

JoBros the PR Pros

If you listen to music, keep up with pop culture or have an Instagram account, you may have heard that the Jonas Brothers are back together. After taking five years apart to focus on themselves individually, the boys are back and better than ever. Current and aspiring public relations professionals can learn a few things from these heartthrobs. It takes […]

September 5, 2018

Ethics FAQ

What is the PRSA Code of Ethics and where can I find them? The PRSA Code of Ethics is “designed to be a useful guide for PRSA members as they carry out their ethical responsibilities.” They include the main tenets of the Code as well as Provisions of Conduct, which further explains each principle and scenarios that they may apply […]

August 23, 2018

The Importance of Respect

Is it wrong to have different thoughts than another person? No, it is not. Yet, why do many cases end in a debate? One cause is the lack of respect for the other. I am sure that most of us know what this is about but not all of us implement it correctly when it comes to interacting with other people. […]

August 14, 2017

Get to Know the Woman Behind the Tweets: Courtney Lukitsch

This year’s PRSSA Diversity Month Twitter chat, “University Diversity,” will be co-hosted by Courtney Lukitsch, the Owner and Principal of Gotham PR in New York and London. The August 16 conversation is set to begin at 9 p.m. EST. This year’s Twitter chat focuses on the benefits of diversity in the workplace and why it matters. Lukitsch has written several […]

January 11, 2016

Mentoring Management: From Mayhem to Merriment

When I graduated from college, I couldn’t have imagined where my public relations career would take me. I knew what I liked, and through on-the-job experience, I learned what I didn’t like. Every step of the way, however, I relied on a mentor to help me understand my next step and what I needed to do to get to where […]

August 22, 2015

Diversity Beyond the Looking Glass

We often throw the term diversity around. Whether it’s in our Chapters, internships or classes, the concept is always being discussed and rightfully so. However, these conversations never seem to go further than the search for diversity, and the definition is never touched. Defining Diversity Even reputable dictionaries don’t provide substantial definitions for diversity. For example, dictionary.com defines diversity as […]

Changing the Conversation on Mental Health: Seizing the Awkward