As public relations professionals we all love to network and chat. But there’s one thing that we love more — social media. A Twitter chat combines both because it allows you to build your network, engage in conversation and (most importantly) have fun. To participate you don’t even have to leave the comfort of your dorm room or change out […]
Congratulations to all recent graduates and soon-to-be-graduates! I know this is a time to be both excited and terrified, but it’s okay. I went through that myself when I graduated from Cal State Fullerton in December 2011, where I was a member of the PRSSA Chapter and served on the executive board during my senior year. Ah, those were the […]
This post is part of diversity series for Progressions. “Our generation will be the one hiring you someday,” my parents reminded me for the millionth time, slipping a final snippet of professional advice into our dinner conversation. We were discussing the controversial issue of tattoos and piercings in the workplace — and not making much headway — when I first […]
This post is part of diversity series for Progressions. Racial and ethnic diversity in the public relations field is paramount. Several agencies such as FleishmanHillard, Edelman, and PorterNovelli have programs dedicated to promoting racial and ethnic inclusion and celebrating individuality. But why should one need to know about other racial and ethnic groups? How does that affect public relations practitioners? […]
This post is part of diversity series for Progressions. Advocacy is one of the six pillars in the PRSA Member Statement of Professional Values in the PRSA Code of Ethics. As public relations professionals, it is our duty to support those who may need our skills most in whatever way we are able. Using our abilities, we can serve very […]
If you tend to avoid challenging conversations, awkward moments or uncomfortable situations, you’re not alone. Many people steer away from discussions about diversity because they want to circumvent the difficulty and discomfort these interactions often evoke. A high percentage of students I’ve asked about this issue agree that diversity is important, but very few could easily articulate why or even […]
We’ve all been at that point — you’re working on your résumé and you’re stuck. Maybe a company is looking for someone who’s bilingual, and you completed two semesters of Spanish. So surely no one will care if you enhance your experiences, right? Wrong. Anything that you enhance, expand or elaborate is still a lie and is what PRSA calls […]
Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]
PRSSA Podcast host Austin Malcolm discusses the importance of getting PRSSA alumni involved in Chapter programming and activity. He also explores the topic of teaching ethics in PRSSA Chapters. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How are you getting your alumni involved? How are you teaching ethics? Austin […]
