Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA Chapter. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in […]
With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need […]
While many often turn to sports to enjoy a break from political discord, lately the pastime seems to offer a playing field for the most pressing social and political conversations of our generation. Last year, former San Francisco 49ers quarterback, Colin Kaepernick launched himself into the forefront of one such issue with a kneel heard around the nation. Kaepernick silently […]
Join us as we celebrate PRSSA’s 50th anniversary, as well as all of its history. Test your knowledge with the questions below!
With Boston and #PRSSANC less than two weeks away, the National Committee came together to give their best advice on how to get the most out of Conference. Check out their advice below: Emma Finkbeiner: Sit next to someone new in every session and introduce yourself. Also, follow up with the students and professionals you network with. You would be […]
Close your eyes and think of the best supervisor you have ever had — did they take time to explain a project to you? Did they listen to you? Did they encourage you? Or were they critical, defensive and quick to place blame on others? The difference between these two people — one is a leader and one is a […]
https://storify.com/prssanational/spanish Thank you to everyone who participated in our first Spanish Twitter chat. Specifically, we’d like to thank our co-hosts National President Andrew Cook and Vice President of Digital Communication JaCey Yonke (both tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us in Oct. for our relationships month discussion!
On August 25, 2017, Hurricane Harvey set foot on Texas land, setting the record for the strongest hurricane landfall in the 21st century. It left many people homeless, countless properties damaged and more than 70 people have been killed from the tragic event. As a Public Relations professional, the question arises: did public relations professionals do a good job in […]
When you have a question, where is the first place you look? You probably don’t call up your local public relations professional. You’re far more likely to open up Google and start searching. Once you find a promising snippet, you click and land on an organization’s page. Now you’re on their turf, surrounded by the branding and messaging that has […]
I love Taylor Swift and I love public relations. Luckily for me, Taylor Swift is great at public relations. Unless you live under a rock, you know that Taylor Swift is set to drop her new album “Reputation” in mid-November. What makes this album truly unique is her album release campaign. In the past, Swift has mirrored almost everyone in […]
