You landed an internship. You want your superiors to see your potential even when you may not love every moment in the workplace. Here is how you can wow your supervisor through your time at the organization and gain better knowledge in your role. Watch and learn – Be sure to ask questions. Ask for clarification when given a task […]
Dunkin’ Donuts is rebranding? In September, there was speculation that Dunkin’ Donuts was changing their brand. Now it is October, it is confirmed, and changes are starting to be made. Dunkin’ Donuts is rebranding as just “Dunkin’,” with the same color scheme and font. Dunkin’ officials are hoping this subtle name change “puts them on a first-name basis with their […]
![Cure Your Communication Skills [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.33.59-AM.png)
Session: Cure Your Communication Skills: Healthcare PR Presenter: Rachel Henderson, Vice President, Warschawski Recap: Rachel Henderson discussed the contemporary climate of healthcare communications and the need for PR practitioners to adapt to an ever-changing consumer base. Henderson shared problems that have emerged as a result of factors such as declining attention spans and the increasingly prevalent presence of misinformation. The VP shared […]
![Celebrating Black Public Relations History [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.21.11-AM.png)
Session: Celebrating Black Public Relations History Presenter: Lori George Billingsley, The Coca-Cola Company, Neil Foote, National Black Public Relations Society, David Brown, Temple University Klein College of Media and Communication Moderator: Rochelle Ford, Ph.D., APR, Elon University Recap: The overarching theme of this session was viewing the intersectionality of who we are and not being ashamed of the experiences we go through. […]
![Roll With Your Reputation [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.27.41-AM.png)
Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part (products and services) and the […]
![Not for PRofit [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.23.21-AM.png)
Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is a University of Texas at […]
It was Tuesday afternoon on October 2, 2018 and all across the country, the PRSSA National Committee was stirring. From Millersville, Pennsylvania to Athens, Ohio to Chicago, Illinois to Raleigh, North Carolina to Gainesville, Florida, phones lit up, suitcases remained empty and chaos ensued. Only one day before flying to Austin, Texas for PRSSA National Conference, the National Committee realized […]
![Taming the Media Monster [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.49.46-PM.png)
Session: Taming the Media Monster Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told us that being genuine and […]
![More than Just Viral [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.41.49-PM.png)
Session: More than Just Viral: Making a Video that Your Audience Actually Watches Present: Tod Plotkin, Principal & Creative Director, Green Buzz Agency Recap: Tod is a vessel of knowledge when it comes to video production. Aside from being one of the best speakers at the conference, he was also one of the most knowledgeable and had practical advice. Tod Plotkin started […]
![Strategic Event Planning [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.32.24-PM.png)
Session: Strategic Event Planning Presenter: Gary McCormick, Founder and Principle, GMc Communications, LLC Recap: Event planning is no easy feat but some, according to Gary McCormick, can consider it an understated part of public relations. When thinking about planning events, the first general thoughts are birthdays, holidays and the big “I do.” McCormick shared his successes and journeys to creating an event […]
