How Are Hospitals Using Instagram to Promote Masks?

How Are Hospitals Using Instagram to Promote Masks?

Many government and non-government organizations alike are currently communicating the importance of wearing a mask. Strategies for communicating this, along with reactions to these strategies, have varied. Much to the reflection of America’s attitude towards masks, hospitals have mixed strategies towards mask encouragement on Instagram. Some take a more passive, “all in this together” approach, while some take a more aggressive […]

Artificial Intelligence in Public Relations

Artificial Intelligence in Public Relations

Editor’s note: Artificial intelligence is a growing technology in the public relations and communications world. At ICON 2020, there were multiple sessions detailing how the technology could impact the future of analytics, media buying, message curation and more. Emelie Brown, a junior at Samford University, recently submitted a piece detailing some of the ways AI crosses paths with public relations. Read […]

ICON 2020 Session Highlight- Inclusion and Addressing Imposter Syndrome

ICON 2020 Session Highlight- Inclusion and Addressing Imposter Syndrome

This post is part of PRSSA’s ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay,the official blog of PRSA. Corporate diversity and inclusion have been hot topics for the past few years and lately have gained more attention through social justice movements like Black Lives Matter. Major companies have listened […]

PRSSA at ICON 2020

PRSSA at ICON 2020

This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty. ICON 2020, PRSA’s first-ever virtual […]