According to CareerBuilder, 70 percent of employers use social media to screen candidates before hiring. Furthermore, nearly half of employers say they use social networking sites to research current employees — 10 percent do it daily. Online professionalism is a priority in establishing respectability and credibility to your employers and the people you network with. At Oakland University in Auburn […]
From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their potential for real impact. Founded […]
The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign. The competition was hosted by Universidad Argentina de la Empresa (UADE) from Argentina […]
*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health. You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies. It has […]
As someone who is eager for a career in public relations, thinking about where the industry will be in years to come is fascinating, but also poses lots of questions. However, when Ray Day, the vice chair of Stagwell, spoke at ICON on Oct. 18, he painted a clear way of how we can currently think about the future with […]
Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found “ugly.” For example, she stated […]
What do you think of when you hear the word “fandom”? How about the word “stan”? Your first thought might be a crowd of screaming girls at a Harry Styles concert. Or maybe you think of a bunch of crazed teenagers fighting for the attention of celebrities online. When I think of fandoms and stans, I think of organized advocacy […]
PRSSA hosted their third Twitter chat of the 2021-2022 school year on October 25, 2021 at 9 p.m. ET. Titled “#PRSSAPRoud: Promoting DE&I in Chapters” this chat, hosted by PRSSA National and Rayna van Beuzekom, vice president of diversity and inclusion, provided a space for important discussions surrounding diversity and inclusion implementation within PRSSA Chapters. Highlights can be found below.
Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]
Many of us are probably familiar with how professional athletes and even head coaches appear in different commercials promoting brands or post on social media about their favorite products. For the longest time, you may have wondered, why can’t college athletes have this opportunity? That has all changed. The NCAA (National Collegiate Athletic Association) ruled on June 30, 2021, that college athletes in all three divisions […]
