Public relations has come a long way from Eduard Bernays, political propaganda and even the press release. We’ve watched it take on the role of social media manager, integrate with marketing, advertising and other communications, as well as dive into the rise of influencers. Today, PR primarily focuses on digital over print. We have been living in the digital age […]
This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. Boston University’s PRSSA Chapter is proud to host their 15th annual District Conference PR Advanced: Navigating an Unchartered Future on Saturday, February 12, 2022. How did you arrive at your conference theme and what can members expect to see at […]
PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve them. Highlights can be found […]
First off, congratulations on making it through your college career! It’s an incredible achievement and so exciting that you’ll be entering what we call “the big-kid world.” Whether you know your exact next steps or are still figuring it all out, here are three things that you can do right now to prepare for this exciting new chapter. Update your […]
While on the search for an internship that could lead to a full-time position, some students overlook the opportunities available on campus. Working as a student assistant for my university’s orientation program has given me the opportunity to learn skills many students will not encounter until their first day in the office after graduation. From sending emails to using the […]
2021 was an amazing year for PR and marketing campaigns. As brands were continuing to regain lost revenue from the COVID-19 pandemic, they had to figure out ways to creatively engage the consumer. Many of these brands turned to public relations to gain extraordinary, earned media coverage that increased their lost exposure and consumer base during the beginning of the […]
According to the Cambridge Dictionary, “comfort zone” is defined as “a situation in which you feel comfortable and in which your ability and determination are not being tested.” Even if we try to deny it, staying within our comfort zone is almost inevitable. There seems to be a greater force that makes us stay close to what’s familiar, preventing us […]
For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by building a team-like environment within […]
We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information for those most interested in […]
“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better. Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]
