Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks — I actually wrote a 300-plus-page lab manual and designed all of the company’s reporting documents. Although working for a small business didn’t […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
Are you wondering how to stand out to employers in this tough economy? The PRSSA University of Southern Mississippi Chapter is focused on answering that question at their first Regional Activity. The answer is tied to your use and knowledge of tools that are utterly foreign to many who graduated just five years ago. The answer? Social media. But we […]
The supposed “Curse of Billy Penn,” which began in 1984 when the One Liberty Place skyscraper in downtown Philadelphia broke a gentleman’s agreement not to build taller than the brim of William Penn’s hat on top of City Hall, serves as the inspiration for Drexel PRSSA’s Regional Activity, “Bizarre PR.” For 24 years after the agreement was broken, no major […]
Do you know how many aspects of a company involve public relations? Business, communications, marketing, media relations and writing are just a few of the concepts that public relations professionals need to understand. Utah State University invites you to join in as they explore how to adapt public relations techniques to various professions and company practices at the Mountain West […]
Do you know what it takes to break into public relations? Do you have the survival skills that will put you on a trajectory for success? Are you ready to take risks, accept challenges and see the rewards? “The Survivor’s Guide to Public Relations,” the San Jose State University Chapter PRSSA Regional Activity, March 19–20, has an exciting line-up of […]
Below is a guest post from Amanda Aviles, a PRSSA member at the University of Alabama. Social media are great: Twitter, Facebook, YouTube, Four Square and blogs are fun, and social networks can help you reconnect with old friends and make new ones. But we, as public relations folks, know that there is so much more depth to social media […]
Below is a guest post from Kristen Lueck, Elon University PRSSA Secretary. Elon University’s fourth regional activity is titled “PR in 3D.” So, what is PR in 3D? The sessions and activities of the conference aim to teach you about the three main areas of a public relations career: account management, the creative process and the client perspective. The event, […]
During the summer, we posted about how to increase the value of your PRSSA membership to get the most for your money. This time around, we found that since it’s a different time of the year, you have different opportunities to participate in and further add value to your membership. Here’s a checklist of things you can do before completing […]
The following is a guest post from, Kimberly Ciesla, Rowan University Chapter President. In PRSSA, students are exposed to a number of opportunities to lead. But often times, teams don’t work together as cohesively as they could because leaders make common mistakes that can break down the morale of the team. During PRSA’s recent webinar, Getting to Great Leadership and […]
