There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]
Senior year comes with a lot of stress, especially when you have so many things competing for your time (especially job hunting). Before you start planning for the big day, here are some tips to help make the final stretch of your college career a bit easier to manage. With classes, extracurricular activities, job hunting, memory making and possibly dating, […]
PRQuickStart.org provides new public relations professionals with an overview of the field. It is a series of three online courses that explain the discipline, provide insight into what public relations jobs are like today and offer media relations advice. It is a resource provided by the Council of Public Relations Firms and PRSA, making it a reliable source from current […]
Borrowing the opening line of one of my favorite Nickelodeon shows growing up: “Do you have it? GUTS!” OK, so being on the National Committee doesn’t mean you’re going to be facing the Aggro Crag (or playing Slam Dunk, or completing the Tornado Run), but it does mean you’re choosing a path that requires hard work, dedication and commitment. National Committee […]
As student interns honing our skills in preparation for our professional career, it is likely that we will experience situations with unethical aspects. We need to know and be comfortable with how to overcome these challenges. Free Flow of Information The free flow of information includes a wide range of issues, such as disclosing yourself to the public, allowing thorough […]
In May 2010, I joined a student journalistic embed with the Minnesota National Guard. An embed is a militaristic term that means I lived in the barracks, ate MREs (meal, ready-to-eat) and experienced a military lifestyle, while improving my journalism skills during crisis, high-stress situations. For five days, I did field reporting work as an intern journalist at Camp Riley, […]
The idea of seeking an international public relations internship seems more appealing with the continued challenges of our domestic job market. However, it is difficult for recent graduates to land positions overseas due to the paperwork and costs involved in sponsoring foreign employees. Graduates might not understand local cultures and markets either. I secured and completed an internship in Singapore […]
Going to a Regional Activity this spring is your chance to learn more about public relations, get career preparation advice, and network with professionals and peers — all in your area. But in addition to all this, you’ll have a chance to give back to the community and improve the profession through certain PRSSA National initiatives that are incorporated into […]
Ask someone to list two social media outlets and almost always they will say, “Facebook and Twitter.” It’s true; these are two important social media tools but there are many more to consider. One of the most important (but often forgotten) social media tools is blogs. Personal, professional and corporate blogs share some of the world’s most relevant information. Some […]
The University of North Texas PRSSA Chapter launched its first student-run firm this semester under the direction of Lizzie Smithson (@Lizonomics). Beginning a firm from scratch requires patience, commitment and teamwork. We want to share a few tips that we found helpful with other Chapter leaders who are thinking about or are in the process of establishing a student-run firm. […]
