Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]
Our PRSSA Chapter at Appalachian State University has experienced remarkable growth after nearly falling apart two years ago. By focusing on key strategies and engaging activities, we were able to revive the Chapter while doubling our membership. As the president, one of the first steps in our Chapter’s turnaround was creating a sense of community. We rescheduled our meetings from […]
I didn’t start my public relations studies identifying as my current gender. I always had some understanding that I was likely transgender and began my transition while in college. Transferring to another university gave me the opportunity to explore my gender identity, and the community I found through PRSSA Nevada encouraged me to embrace who I truly am. I transferred […]
Public relations is a field where you have to do your best to manage a company’s image. Whether it be through corporate social responsibility, organizing events, or social media management, you have a really important job. This job can be much more complicated if you have autism. Autism can make you incredibly intelligent and talented. But it can also hinder […]
As a student pursuing a career in public relations, my journey has been significantly shaped by my identity as a gay individual. Navigating this field, both academically and within PRSSA, has presented me with unique challenges and opportunities that have enriched my understanding and passion for this profession. Being a gay student in PR has often meant encountering challenges that […]
This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]
What do David Grossman, Laine Himmelmann, and Patrice Tanaka have in common? Aside from their remarkable leadership in the PR industry, advocacy for important causes, and speaking engagements at PRSSA’s 2024 Leadership Assembly, they all lead their professional lives with their hearts. In a world where many are driven by dollar signs and fame, these industry leaders offer us, as […]
In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness cannot be overstated. But how […]
Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]
Among the highest and most powerful individuals in the government, there is someone in the background curating their image. They may not always be recognized but deserve the same amount of credit as the elected official. Temple University’s Public Relations Student Society of America hosted its TU Invitational Conference on Saturday, April 6, 2024. This year’s theme was “PRoltics,” focusing […]
