Report Reveals Gap Between Leaders and Followers: How Young Professionals Can Close It

There is a wide gap between how public relations leaders feel they are doing and how their followers feel they are doing, according to a recent survey conducted by the Plank Center for Leadership in Public Relations and Heyman Associates. In an article, the Plank Center explained what executive leaders can do to ease this gap, but there are also […]

Practicing Media Relations: Building Relationships with Your Campus Newspaper

We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s a lot to write about […]

Day in the Life of: Ashleigh Mavros, Transitioning From Intern to Full-Time Associate

This is a post on behalf of the PRSA New Professionals Section’s monthly series for PRSSA titled “Day in the Life Of.” The series journeys through various new public relations professionals’ daily lives, experiences and advice. You were actively involved in your PRSSA Chapter and student-run firm at Ohio University. How do you feel your PRSSA experience prepped you for […]

City Series: Public Relations Industry Booming in the Silicon Hills of Austin

When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest (SXSW), “Austin City Limits” (ACL), […]