Progressions

July 1, 2016

June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette

Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]

June 30, 2016

How Disney Handled Their Crisis During a Celebration

June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme park and resort was founded […]

June 29, 2016

Mastering Public Relations Education: Why I Chose to Pursue Graduate Studies

A month has passed since I earned a Master of Science in Public Relations, and I’m still in awe. As I reflect on my journey through advanced studies, I think about frequently asked questions from educators, peers and professionals, the most popular being, “Why did you choose to pursue graduate school?” I have presented and heard several answers to this […]

June 27, 2016

AP Style Quiz 1

June has finally rolled around, and for many students that means summer vacation. Sure, summer vacation is great, but communications students have something else to look forward to: the latest edition of the AP Stylebook. New to Progressions this year are AP Style and PRSSA Style Guide quizzes. Questions will cover word usage, spelling, grammar and punctuation as laid out […]

June 22, 2016

5 Takeaways From the PRSSA 2016 Leadership Rally

After a long journey from Lima, Peru to Phoenix, Arizona, I had the opportunity to attend the PRSSA 2016 Leadership Rally. Below are five takeaways from this year’s Leadership Rally. Encourage your members to endorse the mission and vision of the organization. As leaders, we always want our members to feel the same enthusiasm and love for the organization as […]

June 21, 2016

How to Stay Involved During the Summer Months Without an Internship

Working as a full-time summer camp counselor is certainly not the same as completing a public relations internship, and neither is completing an online biology course. Despite having a full-time job, taking classes, and participating in other activities, there are many ways you can work on your public relations skills without an internship this summer. Hone your writing skills. Even […]

June 20, 2016

#ThisIsPublicRelations: We Are Communicators

Public relations is a term we rarely use these days. Today, public relations is more commonly referred to as “communications.” For me, communications captures what we truly do each day. We communicate. When individuals visit our office for an interview, they often talk about their “people skills.” When we ask candidates to tell us why they are pursuing careers in […]

June 17, 2016

PRSSA and Student-run Firms: Where the Discipline and Practice Intersect

This was the first year the PRSSA 2016 Leadership Rally invitation was extended to Nationally Affiliated Student-run Firm directors. As someone who is new to the PRSSA game, I gained so much insight at Leadership Rally. Cardinal Communications is Ball State University’s Nationally Affiliated Student-run Firm and has been my extracurricular focus since day one at Ball State University. I […]

June 13, 2016

#ThisIsPublicRelations: A Still Evolving Definition

When I announced long ago that I was leaving a newspaper reporting job to enter public relations, my mother cried. She was happy to hear about the sizable pay raise, but she had difficulty explaining public relations to her friends who had become accustomed to my daily bylines. I must admit that I didn’t have a good answer back then. […]

June 10, 2016

Why Every Chapter President Should Attend Leadership Rally

I recently attended the PRSSA 2016 Leadership Rally in Scottsdale, Arizona. The weekend leadership training provided me with the opportunity to network with PRSSA Chapter leadership from across the country as well as PRSA members and the PRSSA National Board. I traveled more than 2,000 miles from my home Chapter at Kent State University to attend. Here are three reasons […]