In an effort to break down barriers and the cynicism fueling the country, Starbucks debuted “Upstanders,” its first original content podcast series that aims to inspire Americans to focus on what brings us together using kind acts of compassion and humility. “Upstanders” features 10 stories about 10 people going above and beyond to help inspire positive change in their immediate […]
One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that needs attention at all hours […]
At the start of each football season I try to prepare myself for the influx of weekly posts online about athletes, teams and the best plays of the week. However, the start of this season had a different message to send. On Aug. 26, San Francisco 49ers quarterback Colin Kaepernick refused to stand during the national anthem at a pre-season […]
Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation of public relations practitioners for […]
Many of us have heard the story of The Boy Who Cried Wolf, a folktale where neighboring villagers come to the defense of a boy who claims he has seen a dangerous wolf that was never really there. When the wolf does show up and he yells, no one is there to come to his rescue because they no longer […]
Thank you to everyone who participated in our September 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Dr. Tiffany Gallicano (tweeting from @Gallicano) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter Chat Recap — Millennial Ethics: […]
As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can we as students begin to […]
Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a platform to publish content in […]
Sam Rudy sat in the second row of New York’s Public Theater, waiting for the show to begin. The head of Sam Rudy Media Relations, a company that has overseen productions such as “Avenue Q,” “The Last Ship” and “Rodgers and Hammerstein’s Cinderella” had been invited there by producer Jeffrey Seller to review a production that needed publicity help. The […]
