Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how a call from her mother, […]
Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General Session, diversity was also represented […]
While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives. As we approach the holiday season, some people have begun to question […]
As members of PRSSA, there are a number of resources we have at our disposal. These resources come at the national, regional and local Chapter level. At the Chapter level, you are given two Advisers to work with: one Faculty Adviser and one Professional Adviser. Both are able to help guide you throughout your education and your time with PRSSA. […]
Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when they transitioned from school into […]
When students ask me what my favorite benefits of PRSSA are, I usually have a hard time choosing only a few. In my fourth year, and serving as National President, I’ve taken advantage of nearly every benefit the Society has to offer. But there is always one I make sure to emphasize — the Champions for PRSSA. A Brief History […]
As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for more than half a century […]
Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for […]
Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a motive for change. Melangton helped […]
Starbucks pre-election green unity cups made their debut Nov. 1 in place of the long anticipated holiday red cups. The cups, featuring a mosaic of hundreds of people drawn in one continuous stroke by artist Shogo Ota, were meant to promote unity of people at a time of turmoil in the country but faced mixed feelings from the public. “The […]
