As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for more than half a century […]
Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for […]
Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a motive for change. Melangton helped […]
Starbucks pre-election green unity cups made their debut Nov. 1 in place of the long anticipated holiday red cups. The cups, featuring a mosaic of hundreds of people drawn in one continuous stroke by artist Shogo Ota, were meant to promote unity of people at a time of turmoil in the country but faced mixed feelings from the public. “The […]
Session: “GRowan Pains: Successfully Recruit and Retain Chapter Members” Presenter: Rowan University Recap: Rowan University used videos and skits to show the importance of retaining and growing your Chapter. Chapter leaders should reduce friction between current members to help retain new members. If new members see tension between current members, it will scare them away. Do some research on what […]
This summer I had the rare treat of working down the hall from a public relations great, Pat Ford, vice chairman and chief client officer at Burson-Marsteller. The recipient of the Milestones in Mentoring Legacy Award from the Plank Center for Leadership in Public Relations and recipient of 2016 Institute for Public Relations (IPR) Alexander Hamilton Medal, Mr. Ford knows […]
Car services are not just for a night out on the town, and Uber is now being used in “making voting cool again,” said Rich Masterson, CEO of VoterDrive. VoterDrive, a campaign in partnership with Uber and APCO Worldwide, was used throughout election day to give free rides, up to $10 each way, to election polls. The campaign was launched […]
Event: Career Tours Organization: Visit Indy Recap: Career Tours are one of my most anticipated events of the PRSSA National Conference, and today was no exception. I had the opportunity to spend a couple hours today networking with Visit Indy Communications Coordinators Morgan Snyder and Lisa Wallace. Visit Indy is a tourism-based public relations organization. Its goal is to bring […]
When it comes to a company’s online presence in the modern era, I’ve found two things to be true. The first is that a majority of companies are now using social media as a tool to advertise products or services. The second is that Twitter provides the most opportunities for interaction. The platform provides both consumers and organizations access to […]
There’s something to be said about the deliberateness of writing. I managed the weekly newspaper and co-hosted a sports radio show at my university. Despite covering a lot of the same stories between the newsroom and studio, I learned my insights and observations were much more profound in my written coverage. As a writer, you can trial sentences until one […]
