This semester I started my first internship at an agency located in Scottsdale, Arizona. One of the agency’s primary tasks is to send out weekly newsletters for each of their clients. Because they’re sent out so frequently, we had to develop a better strategy to entice our audience. These are some of the things I’ve learned: Always incorporate visuals. People […]
Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the workplace. Having intersected in their […]
The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards of media opportunities by demonstrating […]
Session: How to Write a Killer Job Application Presenter: Danny Rubin, vice president, Rubin Communications Group Recap: In this session, we learned ways to make ourselves look better to employers when submitting a job application, cover letter, etc. The session was informative, interesting and engaging, and provided lots of great tips and tricks. Rubin told us about how he began […]
On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications at Providence Hospital; Stella-Monica N. […]
As freshmen, we always knew that someday we wanted to be leaders within our Chapter. Now, as upperclassmen, we both hold executive board roles as Chapter president and public relations director. We’ve learned how to be successful leaders through challenges, as well as from those who held our positions before us. As the semester ends, take a look at our […]
The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question is posed: Was it effective? […]
It’s finally December and we’ve survived a semester full of meetings, papers, projects, fundraising, recruiting, planning, working part-time and dealing with everyday responsibilities. It seems like 2016 has flown by, but these next two weeks always seem to drag on. So as we stress, cry and wish it was winter break already, here are a few ways to survive finals […]
Session: Chapter Development Session: Drake University, “Not the Boss of You: A Guide to Leading Leaders” and Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters” Presenter: Drake University and Ohio University Recap: Drake University spoke about their own Chapter struggles and what it takes to be a good leader. They walked through the three steps of leadership […]
You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served as the president, vice president […]
