Dashboard Tools Make Social Media Management Easy, Effective and Efficient

Social networks provide a great way to connect with people for work, school and fun. Tools to effectively, easily (and inexpensively) manage these networks are something PRSSA students can utilize and that are readily available. Here are three options for you to investigate. Seesmic Desktop The free downloadable software application works great, and includes customizable options for audio and visual […]

Managing Different Leadership Styles Within Your Chapter

As a new school year begins, PRSSA’s 312 Chapters in the United States and one in Argentina will have to adjust to new leadership, new visions and new expectations. Whether Chapter President, executive board member or regular member, you will face a learning curve figuring out each person’s leadership style, especially when planning events, hosting meetings and interacting with professionals. […]

Advocacy 101

As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]

Collaborating With PRSA

One of the cool parts of my job as National President is my responsibility to work with PRSA. In June, I attended the PRSA Leadership Rally on behalf of PRSSA. Connecting with PRSA leaders from around the country made me realize that PRSA Chapter leaders share many of the same challenges and goals as PRSSA Chapter leaders. Among the most […]

Unemployment’s Silver Lining

For members currently without full-time work and seniors fearful of the economy, take heart – there is a silver lining to unemployment. I’m living it. If you’re like me, you’re passionate about one communications niche. After interning for the Philadelphia Flyers, experiencing the rush of working the Stanley Cup Final and, as a result, recognizing my passion for the hockey […]

What’s Up Social Media?

A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One:  LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008.  The new features are intended to make the look and feel of the entire site […]